the goal of this video is to give you a basic overview of how search engines work so you can better understand what search engine optimization or SEO is all about let's get started as of today there are over 130 million registered websites out there on the internet to sort through all of it most of us rely on search engines to find what we want and these search engines have become so good that over
90% of people using the internet rely on them to find things now there's lots of good search engines out there but about 83% of people worldwide use Google so that's what we'll use in this video just keep in mind the concepts were discussing apply to all the other search engines too when you search for something with Google you get back a results page and there's lots of stuff on it this shows you
how many websites Google found that are probably relevant to what you're looking for here companies can pay Google to place ads for when people search for particular things but this is the section most people care about it's the actual results list which is just a list of websites that are most likely to contain what you're looking for and you'll notice this is just the first results page you can click down there for more now
here's the important part that most people just don't know over 94% of people that use Google only click results on this first page if they don't find what they're looking for they usually don't bother clicking on subsequent result pages instead they typically prefer to just adjust their search terms and start from scratch and of those people who do click on that first page most only click in what sometimes referred to as the golden triangle
or top three or so results in fact about 63% of people just click right in there this is why optimizing your website for search engines or doing SEO is so important when people search for something that's relevant to them and they see your website in their search results they're going to click and visit your page and these aren't just any visitors these are people that are looking for exactly what you offer so of
anyone they're the most likely to convert into customers subscribers etc but if your website isn't showing up towards the top three results or so or if it isn't even on the first page it's almost like your website doesn't exist no one can even find it now in our example we searched for California sandals and we got back about twenty two million website results it's not exactly a small number have you ever wondered why
some websites show up on this first page and others are stuck way down at the bottom of the pile well a site's position in search results is determined by what's referred to as PageRank every website has a ranking for particular search terms...
See more here: https://www.youtube.com/watch?v=tqg3F-8jBec
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