hi it's kevin jordan here with another episode of the small business marketing minute show it's the show that gives small business owners like you simple affordable and above all practical tips for growing your business and teaches you the famous duct tape marketing system one of the key concepts taught by duct tape marketing is to use the lead generation trio of advertising public relations and referrals to get new customers for your
business one important factor in the success of your public relations efforts is issuing well-written and properly formatted press releases about your business so today I'm going to teach you how to write a press release however before we talk about how to write a press release I'll quickly go over why you might want to issue a press release because it's something a lot of businesses aren't doing and I think part of the reason for that
might be because business owners just don't think that there's anything newsworthy about their business I can assure you that this couldn't be further from the truth if you are in business there are any number of things about your business that might be newsworthy for example every time you hire a new employee in a key position or introduce a new product or service that's a great time to issue a press release if your business
is sponsoring an event or hosting an event or contributing to a charity or doing anything at all to impact the community in a positive way those are all great reasons to issue a press release for example when I started the podcaster watching right now I issued a press release about it that was picked up and posted on over 170 websites and when I taught a free workshop for my local Chamber of Commerce it
issued a press release about that which was printed word for word in my towns newspaper now that you have an idea of what you might want to issue a press release about let's talk about how to actually write it because the fact is that if your release isn't properly formatted then nobody will pick it up or print it the first and most important part of your press release is the headline your headline
needs to get a reader's attention and make them want to learn more and if you're distributing the press release online it should also contain some keywords that people might be searching for for example the headline I used for my press release regarding my workshop was farmable Chamber of Commerce to sponsor free small business marketing workshop the next part of the press release is the summary there should be a one to four sentences long and
provide a brief description of your business and the subject of the press release sometimes when you're online press release is picked up the only parts that will be displayed or the headline summary and the link that people can click to learn more so it's critical that you get in the most important information here after the summary comes the dateline and lead paragraph this is basically the who what when where why and how information should
be about 25 words or less and you shouldn't assume that the person reading that has already read the summary because that summary may not always be including the body of the press release follows the lead paragraph this is where you tell your story...
See more here: https://www.youtube.com/watch?v=pRq3emVMW78
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