release is well-written and free of errors press releases should be written in the journalistic inverted pyramid style the most important information should appear at the beginning and the less important information should appear further down in the piece additionally press releases should be written as a news piece in the third person with an objective tone that interests the reader you should avoid using words like our or we so that the piece appears to be written
from an outside third party a press release has a very specific format that should always be followed let's examine a press release and explore what this looks like always include contact information at the top left corner of the press release this includes your company name and address who the press contact is their phone number email and the website address for your organization press releases should include when they are to be used if you want
to delay your release you should include for release after and a date if you want the news spread immediately put for immediate release at the top it's important to note that journalists are under no obligation to honor this date all press releases have a title the title of this press release is specific informative and concise it also uses alliteration at the beginning which can help get the attention of the reader when writing headlines for
press releases avoid buzzwords jargon and filler be specific concise and use language that is both accurate and interesting this page embodies the stylistic elements of a press release you should write your city in all capital letters followed with a comma and the state abbreviation your press release should have one to one and a half inch margins and be written in an easy-to-read traditional font like Times New Roman Pere graphs are not indented but do have
a space between them ideally press releases are no more than one page in length press releases use the writing conventions of The Associated Press style book many of these conventions can be found through simple web searches this is the lead paragraph it tells the reader the who what when where and why of the event placing this information at the beginning of your press release makes it easy to find this press releases about a fundraising
event the body of the press release contains interesting and important details and highlights of the event these details provide multiple angles and aspects which can motivate a journalist to cover the story you should then follow with two to three more paragraphs that add interesting information and details about the event these paragraphs should include quotations from experts using quotations give credibility and a personal voice to your press release make sure you accurately quote in attribute statements using
a person's first and last name and title or a brief description of their connection to the story at the end of your press release include a short statement about your organization if your organization doesn't already have one create a short about us statement...
See more here: https://www.youtube.com/watch?v=vvmEV484zW8
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